‘Creativity Now’ is a comprehensive guide aimed at enhancing creative potential through practical strategies and inspirational stories. This book explores the multifaceted nature of creativity, emphasizing its critical role in overcoming challenges, achieving personal fulfilment, and driving organizational success. Through engaging narratives, theoretical discussions, and real-life case studies, the book illuminates how creativity can be harnessed in everyday life and the workplace to foster innovation and growth. The book is structured to provide both theoretical insights and practical tools for readers at different stages of their creative journey. It starts with foundational concepts of creativity and its significance, progressing to detailed strategies for cultivating a creative culture in personal and professional settings. Case studies from companies like Ztech illustrate the implementation of creative practices, such as open communication, diversity, inclusivity, and dedicated time for innovation. The book also addresses common obstacles like creative blocks and provides methods to overcome them, making it a valuable resource for anyone looking to boost their creative output.